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The codebook when it comes to bigger study ended up being based considerably from the factors manufactured by Kunkel

The codebook when it comes to bigger study ended up being based considerably from the factors manufactured by Kunkel

Not totally all product that has been taped was coded. As our focus had been on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and occasions, and paid development, also all forms of commercials as well as other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually for their unique faculties and tend to be perhaps not reported right right here. The analyses provided in this paper, nevertheless, do are the nonmusic video clip programming from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, implies that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis had been significantly bigger than initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the fall lineup following the start of year to replace for cancelled programs or if the time and time slot for a string had been changed.


The codebook when it comes to larger research was based significantly in the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same intercourse intimate behavior and sexual talk associated with nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene given that unit that is primary of, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, therefore, never offer a continuing product of measure to make evaluations across programs, we utilized a regular coding product centered on time. Coding news development in designated time periods has been utilized usually by other researchers conducting content analyses across various program genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been perhaps perhaps maybe not coded. As an example, a declaration such as “I favor my boyfriend” wouldn’t be coded whereas a statement such as “I made like to my boyfriend” will be coded.

Exact exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 has also been assessed for the existence of exact exact same intercourse sexual behavior. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period happened between a couple regarding the exact same intercourse.

Explore nonheterosexual intimate problems

Each 2 minute period that have been coded as containing one or more example of talk through the intimate talk groups found in the primary coding task ( e.g., remarks about own/others’ intimate actions or interests, explore sexual activity who has currently occurred, speak about sex crimes) had been additionally coded for whether some of the intimate talk linked to nonheterosexuals. Because of this product, programmers once once once again used a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Frequently, such remarks associated with gays and lesbians, although occasionally they certainly were related to bisexuals.

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