Two titans of online match-making—Dallas-based Tinder and Austin-based Bumble—filed dueling legal actions recently in Texas courts accusing one another to be copycats, among a great many other things, the main points of which enable a glimpse right into a torrid business love-hate relationship, spawned in component by a much more venomous affair that is personal. Tinder claims the battle is simply business. But also for Whitney Wolfe-Herd, the creator and CEO of Bumble whom got her start as being a co-founder of Tinder, it is a tale of deceit, betrayal, mad lust, and much more usually the plight of females in operation as victims of aggressive male domination.
The company incubator supported by IAC (InterActiveCorp), owner of Match.com in 2012, at 22 and fresh out of Southern Methodist University, Wolfe-Herd, then just Wolfe, landed a dream job with Hatch Labs PlentyOfFish, OKCupid, and other news properties. Inside her 2014 court pleadings, she claims that she near-single-handedly convinced administration to abandon a fledgling task and turn its awareness of another employee’s brand brand new online-dating concept, where a person had been served with a stack of digital cards showing feasible nearby matches and might “swipe right” for the good people and “swipe left” for the others. (więcej…)